During the World Cup in Qatar, alcoholic beverages will have many restrictions. But that will not prevent a brand like Budweiser from generating communication and closeness with its consumers. To do this, we will hack the flag of the host country to make it the basis for a series of printed warnings about the different dangers that can arise in this desert territory.
During the World Cup in Qatar, alcoholic beverages will have many restrictions. But that will not prevent a brand like Budweiser from generating communication and closeness with its consumers. To do this, we will hack the flag of the host country to make it the basis for a series of printed warnings about the different dangers that can arise in this desert territory.
Client: Anheuser - Busch InBev /
General Creative Director: Eduardo Chiriboga, Jaime Duque.
Creative Director: Marco Tapia.
Creative Team: Fausto Bonilla, Isaac López, Karina Paucar, Juan Pablo Pesántez.